Tuesday, December 1, 2009

Design Not So Within Reach


An incredibly interesting article about the rise and fall of Design Within Reach from Fast Company. I've always found this store to be a wierd anomaly. Just based on the title, you'd think an average person would be able to afford anything in there, but alas, this was not the case or meaning behind the naming.

I dunno, i still think Ikea has em beat for democratic, affordable design.