How do you know if a Poster Design works or not? Its really easy to figure out. Show it to someone and if it causes them to stop what they are doing and go investigate what that poster is advertising then you've done a pretty good job.Such is the case with this film poster for the upcomming film "The End Of the Line" it asks the viewer to imagine the world without fish.
"The End of the Line is not against fishing. It is not against eating fish. But it is for a responsible attitude towards the oceans."
The poster is simple, dramatic, really odd and is a bit creepy at the same time. I really like that this poster is advertising a film about sustainability but refuses to use any of the cliche'd design jargon and imagery that is used create fake urgency and greenwashing. No statistics, no arrows moving in a circle, no sick looking planet, just a really compelling image that demands your attention.
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