End Of the Line

How do you know if a Poster Design works or not? Its really easy to figure out. Show it to someone and if it causes them to stop what they are doing and go investigate what that poster is advertising then you've done a pretty good job.

Such is the case with this film poster for the upcomming film "The End Of the Line" it asks the viewer to imagine the world without fish.

"The End of the Line is not against fishing. It is not against eating fish. But it is for a responsible attitude towards the oceans."

The poster is simple, dramatic, really odd and is a bit creepy at the same time. I really like that this poster is advertising a film about sustainability but refuses to use any of the cliche'd design jargon and imagery that is used create fake urgency and greenwashing. No statistics, no arrows moving in a circle, no sick looking planet, just a really compelling image that demands your attention.

The Dark Side is Sustainable

I've never been one for white space. Negative space sure, but white space...meh. Its always nice to see that a personal design aestheic can actually be good for the environment.

The guys over at BLACKLE, a black themed google believe that web pages such as theirs which use dark colored backgrounds used less energy than a site like google which is predomidantly white. If you remember your basic color theory that dicates that black and white are not really colors morever black being the abscense of color/light and white being the complete prescence of color/light, this idea seems to make sense.

Simply put white screens need more energy so precious whitespace that so many of us designers love is actually bad for the environment.