Dear Pepsi,Can you take those packaging ideas for your new Pepsi Throwback line and just keep it for your regular branding? Its much stronger than anything you've had in the past 20 years, especially that new ultra minimal concpetual branding thing based on smiley faces that you currently have.
Seriously I love the design for the throwback Pepsi and Mountain Dew. It hints back to their heritage but is new and fresh. The good news is that since Pepsi re-brands itself every 2-3 years we won't have to deal with the conceptual smiley faces that much longer.
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