Pepsi Throwback

Dear Pepsi,

Can you take those packaging ideas for your new Pepsi Throwback line and just keep it for your regular branding? Its much stronger than anything you've had in the past 20 years, especially that new ultra minimal concpetual branding thing based on smiley faces that you currently have.

Seriously I love the design for the throwback Pepsi and Mountain Dew. It hints back to their heritage but is new and fresh. The good news is that since Pepsi re-brands itself every 2-3 years we won't have to deal with the conceptual smiley faces that much longer.

New Work: Personal Business Cards

I have a bunch of new work that i'll be updating here over the next few weeks as I re-design my website. I've really been needing a set of business cards for a while now, and as i'm meeting more people and getting more freelance work i've been feeling like a total doofus for not having any business cards to give out.

I tackled this as a branding exercise and I set out to make my cards feel like a natural extension of my website. First off, matching RGB web colors to CMYK (offset) print is pretty hard. Even if you convert the numbers they just look visually different (duh!). Overall i'm pretty happy with how they came out. Oh and BTW I made enough to give one out to just about anyone and everyone, so don't be shy if you want one!

New Red Sox Logos

Its been out for a week or two now, but the greatest Baseball team in the world, The Boston Red Sox have unveiled some new uniform logo updates. This team has been around for over 100 years and the uniforms, branding and logos have barely changed at all during that time period. You have to take a bit of a deep breath when they announce any sort of "change"


They basically are using the "hanging sox" which appear on a lot of unofficial off-field fan targeted merch. Is it necessary or just an attempt to generate more income? I mean if every superfan in the Red Sox nation buys a brand new fitted New Era hat or alt official team jersey with the new alt logo that equals lots and lots of extra cash...

They will be wearing this sox logo on special alt uniforms this season instead of the tried and true "B". You can read more about the changes on Brand New.

Best & Worst Logos of 2008

Via DesignObserver and Brand New the Best and Worst Logos of 2oo8

The Best two snippets:

"The Oklahoma City Thunder / You can take the Supersonics out of Seattle but you can't take the lame out of this logo."

"Animal Planet / This logo is neither animal nor planet. Discuss."