New Red Sox Logos

Its been out for a week or two now, but the greatest Baseball team in the world, The Boston Red Sox have unveiled some new uniform logo updates. This team has been around for over 100 years and the uniforms, branding and logos have barely changed at all during that time period. You have to take a bit of a deep breath when they announce any sort of "change"


They basically are using the "hanging sox" which appear on a lot of unofficial off-field fan targeted merch. Is it necessary or just an attempt to generate more income? I mean if every superfan in the Red Sox nation buys a brand new fitted New Era hat or alt official team jersey with the new alt logo that equals lots and lots of extra cash...

They will be wearing this sox logo on special alt uniforms this season instead of the tried and true "B". You can read more about the changes on Brand New.