New Red Sox Logos

Its been out for a week or two now, but the greatest Baseball team in the world, The Boston Red Sox have unveiled some new uniform logo updates. This team has been around for over 100 years and the uniforms, branding and logos have barely changed at all during that time period. You have to take a bit of a deep breath when they announce any sort of "change"


They basically are using the "hanging sox" which appear on a lot of unofficial off-field fan targeted merch. Is it necessary or just an attempt to generate more income? I mean if every superfan in the Red Sox nation buys a brand new fitted New Era hat or alt official team jersey with the new alt logo that equals lots and lots of extra cash...

They will be wearing this sox logo on special alt uniforms this season instead of the tried and true "B". You can read more about the changes on Brand New.

The Stories Behind Hollywood Studio Logos

As a kid I used to watch alot of movies on VHS and BetaMax (Beta was better!!!) which all happened to be from different decades. I'd see these logos evolve and i'd always have opinions about them.  I was intrigued by the animations, and complexity. How some would seem to jump or be integrated into the opening titles, or ow they were just strong graphic images.

I eventually started to associate these studio logos with certain genres or particular movies based on my favorites. The rumbling drums and 3-d type building of 2oth century Fox became associated with Star Wars. The Paramount mountain meant Indiana Jones. The MGM lion/United Artists Icon always came before James Bond. And finally the WB shield always came before my favorite cartoon series; Batman the Animated Series (as well as Tiny Toons, Animaniacs and Pinky and the Brain)

Without being aware of it, this was my first real exposure to graphic design and identity was through watching these movies.

So needless to see i totally geeked out once I found this  great article on neatorama.com about some of the most recognizeable logos in pop culture...movie studios.  Definetly worth checking out.