
The other day i brought in some logo sketches to class on trace paper. Apparently this makes me "old skool" which i really dont mind. Frankly its so much easier and faster to put pencil to paper than try to do a bunch of first round comps in something like illustrator or photoshop. I trusted my teachers way back when they told me that drawing opens you up to discovery. Its not just a bunch of nostalgia, it really works. I like the fact that drawing makes me different as a designer.Not to say that I hate the computer or can't use programs. I'm extremely comfortable working with those tools, but its nice to start in an analog hands on medium like pencil and paper.
Oh btw, I'm redbranding the most sacred of sacred cows....Penguin Books.

